May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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79
Repositioning
Political Candidates
All politics is perception, posturing, and positioning.
Political spin doctors are becoming positioning mavens.
They have to, or they won’t survive. Given the endless polling
that goes on in politics, no other business spends as much
money and time crawling around in people’s minds.
All this really began to intensify in the late ’80s. In fact,
the 1988 Bush/Dukakis battle may have been the first presi-
dential election to be decided by the power of the nominee’s
advertising. But it sure won’t be the last.
Anthony Lewis, a columnist for The New York Times, said,
“It was ungenerous of Mr. Bush in his victory speech to ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.