May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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51
Repositioning:
Where
Positioning
Is At
These are the times that try a business person’s soul.
Alvin Toffler once wrote a famous book called Future
Shock. Its premise was that ever-accelerating change would
have a shocking effect on people.
Time has proven his predictions to be very accurate. But
what he left out was the impact on corporations of accelerat-
ing change. It has been just as traumatic.
Some of America’s biggest and most successful companies
have been challenged or even brought to their knees by
change. General Motors, IBM, Sears Roebuck, Westinghouse,
Digital Equipment, Wang, Kodak—the list goes on and on.
Losing Sight of Change
Companies that ...
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