May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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87
Repositioning a
Television Show
T
elevision can be a difficult business. You get a hot show
idea, and before you know it you’re surrounded by com-
petitors doing something similar.
Look at all the tabloid shows. Or the talk shows. Or the
sitcoms. Very few have a chance to run a successful show for
any length of time.
All this makes for an interesting repositioning case study
on a show we’ve all seen called Entertainment Tonight. (You
know, Mary Hart and John Tesh.)
A Call from the Coast
It all began with the first cellular phone call I ever received
from the West Coast. The lady on the telephone was Lucie
Salhany, head of Paramount Television. Her problem: ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.