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The New Positioning: The Latest on the World's #1 Business Strategy
book

The New Positioning: The Latest on the World's #1 Business Strategy

by Jack Trout
May 1997
Intermediate to advanced
173 pages
4h 49m
English
McGraw-Hill
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
17
Minds Hate
Confusion
H
uman beings rely more heavily on learning than any other
species that has ever existed.
“Learning is the way animals and human beings acquire
new information,” says a scientist at Columbia University’s
Center for Neurobiology and Behavior. “Memory is the way
they retain that information over time.”
“Memory is not just your ability to remember a phone
number,” says experimental psychologist Lynne Reder, who
studied memory at Carnegie-Mellon University. “Rather, it’s a
dynamic system that’s used in every other facet of thought
processing. We use memory to see. We use it to understand
language. We use it to find our way around.”
The Importance ...
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Publisher Resources

ISBN: 9780071369190