May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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watches, but with no success. It’s back to what people
remember: “It takes a licking, and keeps on ticking.”
●
Campbell Soup tried to convince the market that “Soup is
good food.” The market said “Soup is soup.” Now they’re
back with the classic “Mmm Mmm! Good!”
●
Ford is slipping footage of the 1965 Mustang into commer-
cials for their new models. Today the old Mustang is a clas-
sic, a bigger deal than it was back then.
●
Shake ’N Bake has brought back its little girl (“And I
helped”) from the 1960s. Marketing executives say that it
breaks through the clutter.
●
Brylcreem has reprised its memorable line: “A little dab’ll do
ya.” Don La Rosa, president, says ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.