The New Positioning: The Latest on the World's #1 Business Strategy

The Bigger the Business, the Better

When you’re defining your business, try to present it in its

broadest terms. This will tend to make it more impressive. If

you’re going to own an idea, you may as well own as big an

idea as possible.

This was the case at a Silicon Valley company I visited

some years back, called Silicon Graphics.

As is so often the case, their problem was that of defining

their business. They had invented what they called “3-D

Computing.” This was no easy task, as it called for advanced

computer chips to deal with images rather than numbers or

words. Also, they had to find a way to move those images, so

as to create a sense of reality ...