May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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uted the tape around the organization. This probably embar-
rassed the ladder climber, having his idea dismissed in such a
very public way.
Our guy’s phone went dead, and he was never heard from
again. That videotape went off in his face.
5. The Numbers Factor
If you live by the numbers, you die by the numbers.
These days, Wall Street often is the enemy of effective
marketing. With their short-term-earnings focus, companies
get bullied into doing enormous damage to themselves in their
efforts to show ever-increasing percentage gains in sales and
profits.
Positioning is a long-term, not a short-term process. It
takes time and money to do the job. If you don’t ...
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