May 1997
Intermediate to advanced
173 pages
4h 49m
English
Content preview from The New Positioning: The Latest on the World's #1 Business Strategy
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71
Repositioning an
Accounting Firm
E
ven the staid, conservative world of accounting firms hasn’t
been immune to change.
For many years, “The Big Eight” quietly did their work and
charged their fees. It was said they all belonged to a stuffy
men’s club, from which real competition was banned.
Then one day, the United States was no longer the center of
the economic universe. Continental Europe and Asia had
become strong players in what had become the global economy.
Suddenly, all of The Big Eight’s clients faced increased
competition, which only led them to a drive for more competi-
tiveness and lower fees. This spelled the need for change in
client service ...
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