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The Public Relations Handbook, 5th Edition by Alison Theaker

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Chapter 11The public relations of globalisation

Peter Walker

Chapter Aims

It is exactly a hundred years since a pioneering Scottish town planner, Patrick Geddes advanced the concept of globalisation. Best remembered for his work in planning cities, Geddes’ thinking was rooted in the philosophy of Place–Work–Folk (McFadyen 2013). He was the author of the phrase ‘think global, act local’. The implications for public relations have changed since Marshall McCluan developed the concept of the Global Village in 1964 to describe the impact of technology on society and communication. Some of the main writers and observers on the commercial, social, political and cultural impact of globalisation are reviewed with current thinking on how public relations ...

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