May 2016
Intermediate to advanced
556 pages
18h 3m
English
Chapter Aims
This chapter concerns the development of the public relations industry itself. While the future cannot be divorced from the debates in previous chapters, the reputation of public relations, professionalism and the impact of new technology continue to concern practitioners. There seems to have been a shift in commitment in the industry to address the questions of diversity and inequality.
Working on the fifth edition of The Public Relations Handbook, I realised that I have been writing about the future of the industry for well over a decade. So it felt like a good time to review my crystal-ball gazing to see whether any of the issues that were raised ...