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The Public Relations Handbook, 5th Edition
book

The Public Relations Handbook, 5th Edition

by Alison Theaker
May 2016
Intermediate to advanced content levelIntermediate to advanced
556 pages
18h 3m
English
Routledge
Content preview from The Public Relations Handbook, 5th Edition

Index

academic research 112113

accountability, corporate social responsibility 207209

accreditation 1314

Action for Children 428429

activism 470485; cyclical model 188189; defences to 476; definitions 472473; effectiveness 478479; emergence 476; framing 473474; H&M campaign 480481; issues management 187189; leverage 475479; organisations 478; platform and channel access 481483; social media 482483; strategies and tactics 474477

actual corporate image 158169

advertising 19, 2224, 9798; see alsomass communications; marketing public relations

Advertising Value Equivalency (AVE) 230233

advocacy: internal communications 303; public opinion 3437; women’s rights 7073 the agency argument 200201

aims of financial communications ...

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Publisher Resources

ISBN: 9781317487364