Index

academic research 112113

accountability, corporate social responsibility 207209

accreditation 1314

Action for Children 428429

activism 470485; cyclical model 188189; defences to 476; definitions 472473; effectiveness 478479; emergence 476; framing 473474; H&M campaign 480481; issues management 187189; leverage 475479; organisations 478; platform and channel access 481483; social media 482483; strategies and tactics 474477

actual corporate image 158169

advertising 19, 2224, 9798; see alsomass communications; marketing public relations

Advertising Value Equivalency (AVE) 230233

advocacy: internal communications 303; public opinion 3437; women’s rights 7073 the agency argument 200201

aims of financial communications ...

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