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The Public Relations Handbook, 5th Edition
book

The Public Relations Handbook, 5th Edition

by Alison Theaker
May 2016
Intermediate to advanced content levelIntermediate to advanced
556 pages
18h 3m
English
Routledge
Content preview from The Public Relations Handbook, 5th Edition

Chapter 8Risk, issues and crisis management

A collaborative role for public relations

Heather Yaxley

Chapter Aims

This chapter considers the role of public relations in the fields of risk, issues and crisis management, looking at both organisational and activist perspectives. It offers contemporary insight and a critique of traditional recommendations including narratives concerning corporate apologia. Practical ways to respond to an increasingly complex world are introduced and limitations of the involvement of public relations are recognised. Consideration of the self-image of public relations as a boundary-spanning function is provided with reference to global–local operations. The chapter’s overall intention is to outline a collaborative ...

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Publisher Resources

ISBN: 9781317487364