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The Public Relations Handbook, 5th Edition by Alison Theaker

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Bibliography

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AccountAbility (2014) ‘Stakeholder Engagement: Creating Value and Delivering Performance’, available from: www.accountability.org/about-us/publications/stakeholder-engagement-creating-value-and-delivering-performance.html (accessed 11 January 2015).

Ajzen, I. (1985) ‘From intentions to actions: A theory of planned behavior’ in J. Kuhl and J. Beckman (eds) Action-control: From cognition to behavior, Heidelberg: Springer, pp. 11–39.

Ajzen, I. and Fishbein, M. (1980) Understanding Attitudes and Predicting ...

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