May 2016
Intermediate to advanced
556 pages
18h 3m
English
Chapter Aims
This chapter considers activism as a pure form of public relations. After examining why many practitioners and theorists see activists as destructive and needing to be contained, managed or neutralised, it explores ways in which making a persuasive case for new or controversial ideas enriches democracy. It also points to the increasing similarities between leading activist groups and major businesses that use similar techniques to commodify protest for corporate gain.
Public relations activity is central to activism. Arguably, activism is public relations in its most developed and articulated form. Activism is about power and change. Activism is adversarial ...