May 2016
Intermediate to advanced
556 pages
18h 3m
English
Chapter Aims
This chapter examines one of the most visible manifestations of public relations activity. It looks at some of the cultural conventions of journalism and their implications for organisational communication, setting this in the context of a rapidly evolving media landscape.
What is news? Where does our news come from? If the first question is a little tricky, the second is becoming ever more difficult to answer. Even if the initial response was something along the lines of ‘topical information found in newspapers and television and radio programmes’, rapid changes to the media landscape make even a vaguely adequate answer hard to furnish. Newspapers, ...