O'Reilly logo

The Public Relations Handbook, 5th Edition by Alison Theaker

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 12Media relations in the social media age

Philip Young

Chapter Aims

This chapter examines one of the most visible manifestations of public relations activity. It looks at some of the cultural conventions of journalism and their implications for organisational communication, setting this in the context of a rapidly evolving media landscape.

News and Public Relations

What is news? Where does our news come from? If the first question is a little tricky, the second is becoming ever more difficult to answer. Even if the initial response was something along the lines of ‘topical information found in newspapers and television and radio programmes’, rapid changes to the media landscape make even a vaguely adequate answer hard to furnish. Newspapers, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required