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The Public Relations Handbook, 5th Edition
book

The Public Relations Handbook, 5th Edition

by Alison Theaker
May 2016
Intermediate to advanced content levelIntermediate to advanced
556 pages
18h 3m
English
Routledge
Content preview from The Public Relations Handbook, 5th Edition

Chapter 18Public relations and engagement in the not-for-profit sector

David Hamilton

Chapter Aims

This chapter explains the diversity of organisations in the not-for-profit sector and how a well-thought-out public relations strategy can make a significant difference to a wide range of issues affecting our modern society.

Setting the Scene

If there is any sector where engaging audiences is important, it is in the not-forprofit sector. A good public relations strategy will draw supporters to the vital activity that supports an organisation’s cause. The work of an effective communicator paints a picture of the work a not-for-profit does and engages both new and existing audiences to help further its cause. This then translates to more financial ...

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Publisher Resources

ISBN: 9781317487364