The Public Relations Handbook, 5th Edition

Preface

When first writing this book, my main aim was to provide a textbook that drew on the UK experience of public relations, having been frustrated during many years of teaching the subject that the majority of textbooks originated from and used case studies from the United States environment. Since the first edition was published, several other excellent textbooks have swelled the ranks of European-based sources. I also experienced teaching in the United States for some years and returned to teach and practice in the UK.

I wanted to bring together the theoretical and organisational framework of public relations with examples of how it worked in practice. This is not a ‘how to’ book. There are already plenty of books written by experienced ...