Figures
1.1 Summary of the PR process capturing the dynamic nature of the planning process
1.2 The organisational relationship onion
1.3 Marketing and public relations activities overlap diagram
2.1 Adaption of the Shannon and Weaver model of communication
2.2 The Osgood–Schramm model of communication
2.3 The one-step and two-step flow models
2.4 The Westley–MacLean model of communication
4.1 An example of PEST analysis
4.2 De Wit and Meyer’s web of relational actors
6.1 Various forces in the external environment combine to influence a company’s licence to operate
6.2 The strategic management of public relations
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