May 2016
Intermediate to advanced
556 pages
18h 3m
English
Chapter Aims
This chapter provides an understanding of financial communications and its role in helping organisations communicate with financial markets. It provides a historical perspective of the growth of the discipline; the relationship between investor relations and financial PR; the financial calendar; and the growth of financial regulation since the financial crash of 2007–2008; the growth of capital markets and new funding routes and the important role played by financial communication consultancies. It explores the growing integration within overall communication agendas within an organisation, particularly as wider stakeholder agendas frequently impact on financial communications. ...