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The Public Relations Handbook, 5th Edition
book

The Public Relations Handbook, 5th Edition

by Alison Theaker
May 2016
Intermediate to advanced content levelIntermediate to advanced
556 pages
18h 3m
English
Routledge
Content preview from The Public Relations Handbook, 5th Edition

Chapter 15Public sector public relations

Simon Wakeman

Chapter Aims

This chapter gives an overview of the origin and state of public relations in the public sector. The characteristics of national and local government and health sector PR are examined and the future challenges of the sector are discussed.

Context and Origins

Before considering the nature of public sector PR, it is worth identifying the organisational make-up of the sector. The Office for National Statistics (ONS) defines the public sector as comprising central government, local government and public corporations. It comprises organisations that deliver one or more services to stakeholders and that are not primarily operated in a commercial manner.

The operations of central ...

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Publisher Resources

ISBN: 9781317487364