This chapter looks at how organisations and their employees communicate with each other. Good internal communications matters not just because it affects external reputation, but also because it helps organisations perform better, build employee commitment and is a pre-requisite for change.
It highlights that internal communication is about more than managing channels – it is concerned with outcomes or results. It is often described as being the business of shaping behaviours.
Internal communication (IC) is a specialism within the broad discipline of public relations that is gaining increasing interest among practitioners, having once been seen ...