Skip to Main Content
The Public Relations Handbook, 5th Edition
book

The Public Relations Handbook, 5th Edition

by Alison Theaker
May 2016
Intermediate to advanced content levelIntermediate to advanced
556 pages
18h 3m
English
Routledge
Content preview from The Public Relations Handbook, 5th Edition

Chapter 13Internal communications

Liam FitzPatrick

Chapter Aims

This chapter looks at how organisations and their employees communicate with each other. Good internal communications matters not just because it affects external reputation, but also because it helps organisations perform better, build employee commitment and is a pre-requisite for change.

It highlights that internal communication is about more than managing channels – it is concerned with outcomes or results. It is often described as being the business of shaping behaviours.

Internal Communications in Context

Internal communication (IC) is a specialism within the broad discipline of public relations that is gaining increasing interest among practitioners, having once been seen ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Public Relations, 4th Edition

Public Relations, 4th Edition

Jane Johnston
Strategic Planning for Public Relations, 7th Edition

Strategic Planning for Public Relations, 7th Edition

Deborah A. Silverman, Ronald D. Smith

Publisher Resources

ISBN: 9781317487364