The Training Measurement Book: Best Practices, Proven Methodologies, and Practical Approaches
by Josh Bersin
Chapter Six
Measurement of Business Impact
One of the most daunting challenges in corporate training is the measurement of true business impact. Since training is a “soft” expenditure item, organizations are constantly trying to answer the question: “What business benefits are we achieving from this expense?”
Before discussing best practices and approaches to the measurement of impact, let me discuss the whole concept first.
In general, as this book describes throughout, I find a bit too much energy and worry focused in this area. Remember the principles of training measurement we discussed earlier: Is the information credible, specific, and actionable? When one tries to measure direct business impact, the results rarely fit these criteria, because, ...
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