Chapter 16
Rigorous Empirical EvaluationAnalysis
If it ain’t broke, it probably doesn’t have enough features.
– Anonymous
Objectives
After reading this chapter, you will:
1. Be able to analyze informal summative (quantitative) usability data, compare results with usability targets, and decide whether you can stop iterating
2. Have the working knowledge to analyze formative (qualitative) critical incident and UX problem data
3. Know how to perform cost-importance analysis to prioritize UX problems to fix
4. Be able to maintain and manage UX problem data
5. Know how to connect back to the UX process lifecycle
16.1 Introduction
16.1.1 You Are Here
We begin each process chapter with a “you are here” picture of the chapter topic in the context ...
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