Chapter 1
The Value Flywheel Effect
Momentum is a strange thing. It’s difficult to imagine what it will feel like and takes a great deal of effort to achieve.
When we learn to ride a bicycle, for example, it feels clunky and awkward at first. It’s hard to get the wheels turning in the beginning, and our frustration is often evident. But our teacher assures us that it will pass. When we finally start to build momentum, the exhilaration takes our breath away. Every push of the pedal gets easier and takes less effort. Suddenly we can focus on the larger experience of gliding through a beautiful forest or tree-lined street. The value of our hard work is evident, and we can now continue to reap the benefits with less and less toil.
However, just as ...
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