Chapter 3

How to Wardley Map

The practice of mapping is difficult. Anyone who claims they are an expert mapper should be immediately discounted. In this chapter, we’ll break down a little of what you need to know to get started. But keep in mind that mapping, like any skill, takes practice. And the more you practice, the better you get.

If you’re already experienced at Wardley Mapping, you might choose to skim over this chapter. But as we said, mapping takes practice, and we can all use more practice from time to time. So, we encourage even experienced mappers to review this chapter before moving on in the book.

Anatomy of a Map

The Axes

In Wardley Maps, the y-axis (vertical) represents visibility to the user. Like a traditional value chain, ...

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