Chapter 12
Case Study—Workgrid
Our second case study is from the enterprise software startup Workgrid Software, which aims to simplify the digital workplace, unify and deliver important information seamlessly, reduce digital friction, and meet employees where they are. Founded in 2017 with a very small number of people, the company had ambitious plans but faced a challenging landscape.
The Workgrid story illustrates the importance of successfully navigating the second phase of the Value Flywheel Effect: Challenge and Landscape. If Workgrid hadn’t created an environment for success on day one, they certainly would have failed. In this case study, we’ll examine how Workgrid’s technical leaders created an environment that valued high standards, ...
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