June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Chapter 2Immersionary Show Spaces
In the Arundel Mills mall outside Baltimore, Maryland, there is a new space for customers that is a little hard to describe, but it could be a model and a portent for the future. Part retail store, part branded environment, part classroom, part playroom, part product testing lab—Crayola Works might be confusing to a traditional marketer, but to customers it's just plain fun.
From outside, Crayola Works catches the eye with its bright blotches of playful color; inside it is like being in a crayon box—with rainbow colors in flashing lights and patterns on the floor. Transparent pillars are filled with colorful crayons and a black-and-white Volkswagen Beetle is available for kids to color on with markers. The space ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.