June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Part IIIThe Show Business Organization
In Part III we look at how show business can be used inside an organization.
In Chapters 10 and 11, we look at how to put on a show for your own employees and business partners. We examine best practices for internal shows, how they contribute value to a company, and the special issues that arise for this kind of show business.
In Chapters 12 and 13, we look at how show business can be a part of leadership, and we look at the leaders whose persona, myth, and ethos have shaped the experience of their companies.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.