There's No Business That's Not Show Business

Marketing in an Experience Culture

Bernd H. SchmittDavid L. RogersKaren Vrotsos

image

An Imprint of PEARSON EDUCATIONUpper Saddle River, NJ • New York • London • San Francisco • Toronto • SydneyTokyo • Singapore • Hong Kong • Cape Town • MadridParis • Millan • Munich • Amsterdamwww.ft-ph.com

Get There's No Business That's Not Show Business: Marketing in an Experience Culture now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.