Introduction:All Business Is Show Business

There's no bus'ness like show bus'ness,Like no bus'ness I know.Ev'rything about it is appealing,Ev'rything that traffic will allow;Nowhere could you get that happy feelingWhen you are stealing that extra bow.

—IRVING BERLIN1

1 "There's No Business Like Show Business" by Irving Berlin. © Copyright 1946 by Irving Berlin. © Copyright Renewed. International Copyright Secured. All Rights Reserved. Reprinted by permission.

Show business is everywhere—in business.

Every industry—automotive, retail, technology, packaged goods, high art, and professional sports—has started to realize that business as usual won't do anymore. From peppermints to computers, from lingerie to skyscrapers, companies have discovered ...

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