June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Introduction:All Business Is Show Business
There's no bus'ness like show bus'ness,Like no bus'ness I know.Ev'rything about it is appealing,Ev'rything that traffic will allow;Nowhere could you get that happy feelingWhen you are stealing that extra bow.
—IRVING BERLIN1
1 "There's No Business Like Show Business" by Irving Berlin. © Copyright 1946 by Irving Berlin. © Copyright Renewed. International Copyright Secured. All Rights Reserved. Reprinted by permission.
Show business is everywhere—in business.
Every industry—automotive, retail, technology, packaged goods, high art, and professional sports—has started to realize that business as usual won't do anymore. From peppermints to computers, from lingerie to skyscrapers, companies have discovered ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.