June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Foreword
Smart companies today realize that traditional forms of marketing and communications don't cut it any more. Customers want more than a smiling face accompanied by a catchy slogan and jingle aired on prime-time TV. Instead, customers judge products, brands, and entire organizations based on the experiences that they offer. Companies therefore need to provide experiences, and these experiences must be entertaining, engaging, boundary breaking, and at the same time value creating. Show business delivers such experiences, and in a more cost-effective way than any other form of marketing. As a result, there is no business that can't benefit from show business.
But what is the right type of show for your brand? How do you stage and manage ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.