There's No Business That's Not Show Business: Marketing in an Experience Culture

Library of Congress Cataloging-in-Publication DataSchmitt, Bernd.     There's no business that's not show business: marketing in an experience culture /    Bernd H. Schmitt, David L. Rogers, and Karen Vrotsos.           p. cm. -- (Financial Times Prentice Hall books)       Includes index.       ISBN 0-13-047119-4        1. Brand name products--Marketing. 2. Corporate image. 3. Customer relations.    I. Rogers, David L. II. Vrotsos, Karen. III. Title. IV. Series.HF5415.13.S344 2003659.1'52--dc21                                                                                     2003050877

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