June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Chapter 10Internal Shows for Employees and Partners
External customers are not the only audiences for show business. Internal audiences are crucial as well. These internal audiences include a company's employees at every level as well as business partners—channel sellers, independent sales agents, and franchise owner-operators, for example.
Opportunities for internal show business happen in every company, but are often overlooked. Too many companies regularly assemble personnel for communication or morale-boosting with no sense of how to use the opportunity to deliver a great show. They pay to hire a major event organizer to organize a big, expensive, and boring meeting—without a thrilling experience. "If you get 9,000 people together for a ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.