Web Marketing all-in-one for Dummies®

Chapter 7. Getting Help with Your Web Presence

In This Chapter

• Identifying Internet tasks worth paying for

• Finding the right people to help

• Assuring you get what you pay for

• Staying in control of it all

In a perfect world, most business owners dream of walking in their office one day to find a full-time staff person sitting behind a desk, building and promoting their Web sites exclusively for 60 hours per week (for $10 per hour). In reality, your budget would need to be more like $60,000, $80,000, or possibly more than $100,000 per year to attract a person skilled in design, programming, database management, sales, marketing, publicity, customer service, search engine optimization (SEO), pay per click (PPC) campaign development, and all the dozens of secondary online promotion components. And, that person would be worth every penny!

Even then, you would spend your days worrying about the employee's personal Web site projects being worked on during business hours when you're on your conference calls or at business development meetings. And, it would only be a matter of time before some of those side projects would be making a higher revenue than you'd be willing to pay in salary. Why should someone of that caliber work for you when he can make more money on his own?

The short answer is that if a person is capable of bringing real increases in leads and sales for your company, you probably won't be able to pay him enough to keep him for the long term.

As a result, business owners near and ...