In This Chapter
Writing online copy that attracts customers, boosts sales, and helps grow your business
Writing title tags and headings (that people will click)
Setting a writing routine
Finding writing help
Like it or not, search engines care about words, so you're going to have to put your hands on a keyboard and write some stuff about your company or hire someone else to do it.
Keep the following in mind:
Writing great copy takes time and practice, not necessarily natural talent.
Hiring someone else to write is an option, but it's going to cost you. If you pay $5 for a page of copy, it will read like you paid $5 for it — lousy.
Setting a routine makes writing easier.
In this chapter, I give you some tips for writing great copy that both search engines and your visitors will like.
You haven't even started writing yet, but I bet the two thoughts going through your mind are
"I don't have anything to write about!"
"How many times should I repeat a key phrase on a page?"