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Web Marketing all-in-one for Dummies® by Marty Dickinson, John Arnold, Michael Becker, Elizabeth Marsten, Ian Lurie

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Chapter 2. Creating Your Social Media Desktop

In This Chapter

  • Setting up your social media desktop

  • Adding updates to your tracking center

  • Deciding which information to track

One of the first problems you encounter in any social media campaign is information overload, or how to keep track of what people are saying on dozens of different sites.

If you create and use a social media desktop, however, you have one central place where you can easily monitor

  • The things that people say about you or your organization

  • Any stories or themes you want to track

The best part of having a social media desktop is that you don't have to type the Web address for every site and search result you're trying to track, because it's all in one place.

In this chapter, I show you how to build your social media desktop. Note: If you haven't read Chapter 1 of this minibook, hop over there and check out my discussion on the sneeze principle. (Gesundheit.) You need a social media desktop so that you can know when other people, um, "sneeze" (spread along) your content. You also need a social media desktop so that you can find and pass along other people's great content. That makes you a more valuable member of the community — giving you more authority and making your messages more contagious. Being contagious, so to speak, can boost all your Internet marketing efforts — you'll get more links (which helps search engine optimization), get more fans (which helps in blogging), and build your brand (which helps with everything). ...

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