Chapter 9
Developing Your Content Strategy
IN THIS CHAPTER
Thinking through your channel’s purpose
Finding your niche
Understanding how to leverage trending and evergreen videos
Exploring all distribution channels
Pulling together a complete content strategy
In this chapter, you find out what you need to know to put together your YouTube content strategy. You explore how your brand’s purpose can guide your YouTube channel’s purpose with matching themes for the content you’ll create. You also discover how to find and exploit a popular niche and leverage both trending and evergreen video content types.
Having a Brand Purpose
The world’s best brands stand out in the marketplace because they have a clearly articulated and regularly communicated purpose. Purpose is best explained by stating what your brand believes in and why you exist. For example, Nike believes that every person who has a body is an athlete, and the company exists to enable people to “Just Do It”.
Your purpose will ...
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