February 2019
Beginner
384 pages
9h 21m
English
Content preview from YouTube Marketing For Dummies
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Part 2
Advertising Campaigns on YouTube
IN THIS PART …
Understand YouTube’s advertising formats.
Harness the power of the Google Display Network.
Develop your marketing messages.
Understand the consumer journey with moments that matter.
Evaluate different media buying options.
Find out how to make great video ad creative that works on YouTube.
Create a testing methodology to discover what works and optimize your ads.
Familiarize yourself with the Google Ads solution and set up your first campaign.
Work with advanced options to tweak your campaigns for maximum performance.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.