February 2019
Beginner
384 pages
9h 21m
English
Content preview from YouTube Marketing For Dummies
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Chapter 10
Content Fundamentals
IN THIS CHAPTER
Reaching new audiences through shareability
Taking a conversational style
Encouraging interactivity
Keeping consistent
Targeting interests
Ensuring a sustainable approach
Maximizing discoverability and accessibility
Striving for authenticity
Whatever kind of video content you’re making, keeping in mind certain creative considerations can give your content its best chance of performing. These creative fundamentals have been a core part of the advice YouTube provides to advertisers and creators and are based on observations of which videos from YouTubers perform well.
This chapter contains a breakdown of these core creative considerations ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.