Foreword
It is so good to finally have a book targeted at the software industry that challenges some of the basic business assumptions behind software engineering, and particularly those behind managing software organizations. At the time these words are written, the software business is facing huge difficulties worldwide. I hope that these difficulties also generate a willingness to look afresh at the business and to have the courage to contemplate changes. Other industries, particularly in manufacturing, went through such conceptual changes in their business processes during the 1980s and the 1990s. It is certainly not easy, but as I've personally experienced, it is highly desirable.
In 1985 I managed my own software company in Israel and ...
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