November 2021
Intermediate to advanced
344 pages
8h 31m
English
Content preview from Armstrong's Handbook of Learning and Development
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Sales training
Introduction
Sales training aims to equip sales representatives with the knowledge, skills, attitudes and habits required to meet or exceed their sales targets. Because it is essential to develop these attributes, few organizations with a sales force neglect this form of training even if they only pay lip service to others. This chapter starts with a description of the content of sales training and continues with an examination of the methods that can be used.
The content of sales training
Sales training has been described by Matthews and Schenk (2018) as a process of ‘sales enablement’ which aims to equip sales people with the knowledge and skills, understanding of customers and working environment they need.
Knowledge
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.