About the author

Adam has spent 25 years in marketing, working for agencies and clients in the UK, Europe, Russia and Africa. He began marketing in the days before email, then moved into digital marketing, and was even working on some of the very earliest social networks. Then, about five years ago, frustrated by what he believed to be the failings of traditional marketing channels and techniques, he made the decision to work exclusively in social media.

Now he consults with medium and large companies (and some interesting small ones), helping them to gain traction in and avoid the dangers of operating in the social media world. He writes articles for a wide range of publications and speaks to businesses and in education as a guest lecturer ...

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