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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Contents

Acknowledgments

Introduction

Part I: The Search for Clients First

Chapter 1: Mustang Library

The Question

It Was Our Fault

The Quest

Chapter 2: Road Trip

Was Marketing Our Secret?

Lots of Agents Outspent Us

Chapter 3: Harper’s Restaurant

It’s a Book, It’s Not a Book

A Working Title

It Is Instantaneous

Clueless

Chapter 4: A Dark and Stormy Night

Keep the Clients

Nothing Else Mattered

Chapter 5: The Morning After

Going against the Current

Group Therapy

The Right Thing to Do

A Two Word Mission

Chapter 6: The Three Keys

People Are Not Changed

Clients Last

Narrowing It Down

Scary True

A Two Word Miracle

Chapter 7: The First Key

We Had Bills to Pay

Emotional Overflow

A Hundred Ways to Be Truthful

Honesty Was the Key

Honesty Set Us Free

A Fairy-Tale Ending?

A Powerful Effect

Insurance

Fairness

A Powerful Magnet

Chapter 8: The Second Key

Our First Contract

Seven Days a Week

Be the Best

Only One Instruction

Pursue Competence

Chapter 9: The Third Key

As Long as We Were Paid

A New Definition

It Focused Us

Best Serve Their Interests

The Power of Caring

Staying with Us

With Great Power

Chapter 10: A Rare Thing Indeed

The Sad Truth

Raving Fans

Many Come Close

A Single Straw

The Tipping Point

Chapter 11: Giving Up

Who’s Firing Whom?

Emotions

Opportunity to Help

Never Give Up

Chapter 12: Timeless

What All People Want

The Rich

The Guilty

The Evil People

Lifted Up

Chapter 13: Synergy of the Three Keys

Our World Changed

Satisfaction

A Jillion Megawatts

Queens to Swoon

Chapter 14: And the ...

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