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Content Marketing Strategies For Dummies by Stephanie Diamond

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Chapter 17

Delving into Syndication and Guest Posting

In This Chapter

arrow Understanding what syndication is

arrow Enhancing your content’s value with syndication

arrow Determining how much content to syndicate

arrow Appreciating the value of guest posting

It’s great when your content is discovered by a new audience. Your ticket to recognition is to distribute your content to as many eyeballs as you can. But how do you make that happen? You can’t count on getting all your traffic from your owned media, such as a blog or website. To get the word out, you need to use other venues, such as social media and other people’s blogs.

Two great strategies you can use to find new audiences are syndication and guest posting. Some people get confused and think they are the same thing because they involve posting content on someone else’s site. But the two actually have very different characteristics and benefits, which I discuss in this chapter. The main difference between syndicated content and guest posting is that with syndicated content, you are sharing content that was already posted on your site. When you guest ...

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