January 2016
Beginner
408 pages
8h 55m
English
Content preview from Content Marketing Strategies For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 23
Ten Free Tools for Content Marketing
In This Chapter
Analyzing the performance of existing content
Optimizing your content for search engine optimization
Writing memorable content
Creating engaging visuals
Scheduling your team
Collecting and storing content
As you know, this book covers content marketing strategy along with some tactics and tools. I mention all the tools I recommend in this chapter in other chapters throughout the book. I single them out here because they have free versions that do a good job. I chose tools that help you with six key functions: (1) analysis; (2) optimization; (3) writing; (4) creating visuals; (5) scheduling; and (6) collecting and storing content. I note which category they are in, in their description.
If you want a cohesive content marketing platform, you need to buy one that is constructed to have all its parts working together to accomplish ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.