January 2016
Beginner
408 pages
8h 55m
English
Content preview from Content Marketing Strategies For Dummies
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Chapter 21
Ten Problems Content Marketers Face
In This Chapter
Working with a limited budget
Forgetting to create content that fits the buyer’s journey
Dealing with decreasing content quality
As every content marketer knows, even if you try to do everything right (as I’m sure you do), you always face problems. In this chapter, I reconsider the “Five Cs” framework introduced in Chapter 1 to examine some of the problems you may encounter.
To recap, the Five Cs are
- Company focus
- Customer experience
- Content creation
- Content promotion
- Check-back analysis
Following are ten problems that content marketers may face, spread across those categories.
Company Focus
The question to answer in this category is, What do you want to achieve and how will you make it happen? The problems in this category revolve around setting a company strategy and creating goals and objectives related to your content marketing. The next sections describe two of these problems.
Inadequate budget
This problem is usually high on everyone’s list of content marketing problems. No matter your company size, you can always use more money and or resources. But if you are significantly short on budget or resources, you ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.