Designing Web Navigation

FURTHER READING

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, by Bryan Eisenberg and Jeffrey Eisenberg, with Lisa T. Davis (Nelson Business, 2006).

This book presents an end-to-end process for creating web sites that persuade. It deviates from traditional marketing techniques and instead focuses on creating valuable user experiences for visitors. The method relies on personas and scenarios—cornerstones of user-centered design. This book is easy to read and understand, and offers some unique perspectives on persuasion.

"Labels," Chapter 4 in Information Architecture for the World Wide Web, by Louis Rosenfeld and Peter Morville (O'Reilly, 2002).

This is a brief chapter about labels and labeling in the classic book on information architecture. Examples of good and bad labeling systems are reviewed in detail. Practical information about creating labeling systems and sources of appropriate labels is offered.