August 2007
Beginner
416 pages
12h 16m
English
Content preview from Designing Web NavigationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Preface
In 1998, the dot-com boom was in full swing, bringing with it an extreme amount of activity in web development. In that same year we saw the appearance of Jennifer Fleming's Web Navigation: Designing the User Experience, the predecessor to this book. With certainty and clarity, she demonstrated techniques for creating successful web navigation that focused on users. This was a sober and welcome contrast to the hype of the time, and it influenced my own thinking.
Much has changed since 1998. Using the Web has become commonplace. Reading news, hunting for a job, shopping for gifts, looking up telephone numbers, ordering pizza, planning trips, and selling items are just some of the activities that many people do solely on the Web. The notion of Web 2.0 marks a second phase of the Web, characterized by user-generated content, collaboration, communities, and broader participation in general. And new technologies, such as Ajax and Flex, point to a more interactive Web with highly functional applications.
Amidst all this change, the problems of creating good web navigation systems remain. In many respects, they get even more complicated. Business objectives increasingly rely on the assumption that people will be able to find, access, and use the information and services they provide. In order for web sites to be successful, people must be able to navigate effectively. A "cool" site with lots of interactivity and user participation will still be lousy if the navigation doesn't work. ...
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