June 2023
Intermediate to advanced
340 pages
9h 54m
English
Content preview from Digital Pricing Strategy
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Chapter 10 Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry
Tobias Leiting, Calvin Rix, Regina Schrank, and Lennard Holst
Introduction
Digitalization offers the potential to increase the flexibility and productivity of production processes and the quality and performance of products and services in the manufacturing industry to a new level, thereby contributing significantly to the gross value added and competitiveness of manufacturing companies (Kohtamäki et al., 2020; Zheng et al., 2019). This can inspire manufacturing companies around the globe to optimize their production processes, products, and services, thus strengthening their international competitiveness (Zheng et ...
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