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Digital Pricing Strategy
book

Digital Pricing Strategy

by Stephan M. Liozu, Andreas Hinterhuber
June 2023
Intermediate to advanced
340 pages
9h 54m
English
Routledge
Content preview from Digital Pricing Strategy

Index

  • Page numbers in italics represent figures while page numbers in bold indicate tables.
  • A/B testing 139, 154–55, 241
  • ‘A Rake Too Far’ (Gurley) 225
  • ABC Ltd example 109, 110–11, 112, 113–14
  • Accenture 187
  • accounting 174–75
  • advertising 226
  • advertising revenue 209
  • agility 282
  • Agriniser 206
  • Airbnb 215, 217–18, 225, 229
  • airline industry 20
  • airline sales 237
  • Albert Heijn supermarket 29
  • Allegro 209–10
  • AllState 102
  • Alsense Cloud Services 130
  • Amazon.com 101, 226, 227; Amazon Marketplace 226; and dynamic pricing 28, 235, 236
  • analysis paralysis 300
  • analytics-based differentiators 53
  • Andreessen Horowitz 22, 72
  • Andreessen, Marc 230
  • annual recurring revenue (ARR) models 39–40, 78–79
  • Apple 229
  • artificial intelligence (AI) 1, 187, 290; and analytics-based ...
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Publisher Resources

ISBN: 9781000892888